EFFECTIVE MARKETING

Communication is the only way through which any one can interact with anyone. If anyone wants to share his or her idea, thoughts or wants to convey something, wants to give instruction, wants to inform about anyone, needs a communication channel to do it. Anyone can convey his or her message to the other person through different forms of communication channels like verbal, written, in sign language as well. In advertising and marketing arriving at the communication channel to convey the message is one of the important aspects.  You can either choose written, audio or video format but according to a survey most people agree a combination of audio and video work the best.  More often people remember 10% of what they hear, 20% of what they see and 50% of what they hear and see. According to another study Video advertising has a significant impact on any brand in terms of message association, brand awareness and ad recall. Even if your advertisement is viewed for a s...

As a Search Engine Optimisation (SEO) service provider, Kaavin Communications understands Search Engine Optimization as a series of activities carried out to ensure a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it implies more about quality control for websites in terms of content and visuals. However, SEO is the most misunderstood concept by both the clients and the agencies. Optimization of a given website for different search engines like Google, Yahoo and Bing does improve visibility of the website in search engine result pages. There are tools and techniques to achieve the same. Google aims to make relevant content search easy for users. This prime understanding goes into doing correct SEO. Google keeps updating its algorithm to achieve twin adjectives of: 1. Ensuring only technically correct practices are implemented for SEO 2. Making Google a knowledge and information center users. So, if we l...

There have been enough studies explaining what brands and agencies should be doing to make their brand socially acceptable and measure the effectiveness of social media marketing. There is no denying the fact that investing in digital and social media marketing is becoming more and more prominent and adv isable by marketing experts. As part of the marketing mix strategy, social media is placed at the top and given high priority when it comes to create a stronger bond with the audience. Social media marketing or SMM is a form of digital marketing that utilizes social networking domains as a branding and communications medium. The aim is to produce content, promote the brand indirectly, attract and engage audience and help increase brand visibility by broadening audience reach. This is also termed at content marketing, a new age marketing approach that is much better and much quicker. One of the key components of social media marketing or content marketing is a strategy...

Hiring a right fit digital agency is a tricky area for any company or organization. Before beginning the process first question that crops up is whether to hire a big agency, may be an MNC with hundreds of personnel or a small and sleek agency. Well the conventional wisdom weighs in favor of a lean and small agency. Let’s examine some of the reasons: 1.      Top management attention  Most big agencies will appoint an account manager as the point of contact, who has to handle other clients in the group. They are answerable to several such clients for small and big work. Turnaround time remains slow. In a leaner agency, turnaround time typically remains better and you also get to interact with the team members for the resolution of your specific queries. 2.    Experience and skillful team Most small agencies hire top grade staff as they have to prove themselves. Secondly, the staff will have broader understanding of the field with their cross e...

Inbound content marketing is about building an ongoing relationship with existing and prospect customers. Simply put, Inbound Marketing simply refers to the online steps you can take to earn traffic, attention, and engagement. It is about minimizing the number of times you interrupt your customers, and maximizing the number of people who actively seek out your products, services, and content. What is Inbound Marketing? Inbound marketing is all about getting your content to your customers when they need it the most. To do this, you'll need to create a Web presence that goes beyond your main website to include social sites, video sharing sites, blogs, and many other content-sharing mediums. You'll also need to delve into SEO to ensure your content has a good chance of being found on search engines and acquire some analytics skills to assess visitors' engagement with your website. However, it's important to realize that, while inbound marketing and SEO tend...

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5 Hot Social Media Marketing tips Social media network is one of the biggest and brightest platforms for marketing and advertising. Social media marketing has now become the potential lucrative marketing channel for B2B and B2C companies of all sizes, across the globe. Here are 5 things that experts can implement to maximize the effectiveness of their social media campaigns. 1) Post regularly: The more and regularly you will post on social media, your audience will hear more from you and this will help your audience to build trust you. 2) Deliver relevant content: Content is one of the most important aspects of any social media campaign. So while posting anything on Social media you always have to take care that only relevant and useful information has been provided to the audiences through the campaign. 3) Post unique content: you are not the only one who would be running campaign on social media. There are other marketers too on social medi...

3 IMPORTANT COMPONENTS OF CONTENT MARKETING Today  marketers are looking for every possible and available marketing strategy through which he or she can out cast and outnumber his/her competitor in every possible manner.   Today there are numerous media options, like social media platforms, online and offline media platforms etc, are available through which you can advertise your brand and product. But the most important thing which is common in all marketing options available which can help you create a unique identity for your brand that makes a long lasting impact on the consumer’s mind too is engaging and relevant content. Content is one of the most important and essential elements of any marketing strategy which can make it unique among other competitors. So content marketing is a strategic marketing approach to consistently create and distribute relevant, creative and valuable content to attract, engage and acquire a clearly defined and under...

    Your Website designer: Most of the website designers are not skilled to provide website marketing tools or solutions to check an increase in sales.  Does your website have built in web statistic counter? : Web statistic counter can provide you with up to the minute results of people visiting your webpage. This helps tracking visitors and accurately planning your online/social marketing campaign. Single Keywords:  Multiple word keywords are the key to traffic success. Unless you’re in some incredible niche marketplace where a single word can only be identified with your product with few competitors, single keywords aren’t going to hit the bull’s eye in the traffic sense. Poor Website design: There’s no way around this one. You can have the best ranking in the world, but if your website looks bad, you’ll lose that traffic as soon as it arrives. Good, simple, clean design always wins – sloppy design and gimmicks don’t! Kaavin Communications...

Kaavin Communications is a full service marketing communications content generation firm based in New Delhi India. So, essentially it’s a creative agency that creates strategic and engaging content for its valuable client organizations and brands. It has a right mix of young and experienced personnel in its strategy, copy, graphic design, web design, online marketing, video production, motion graphics, and printing and production departments. The creative agency has communication strategy and creative development processes in place and the team follows the set norms and protocol. It has a mix of clients in different industry verticals ranging from startups to large corporations. Every client at Kaavin Communications receives proper attention from the senior team and every work goes through the set procedures and processes before it is finalized for dissemination. The company involves its clients at the basic communication strategy development level and seeks their valuable...