SEO TOOLS AND TECHNIQUES

As a Search Engine Optimisation (SEO) service provider, Kaavin Communications understands Search Engine Optimization as a series of activities carried out to ensure a website can be found in search engines for words and phrases relevant to what the site is offering.

In many respects it implies more about quality control for websites in terms of content and visuals. However, SEO is the most misunderstood concept by both the clients and the agencies.

Optimization of a given website for different search engines like Google, Yahoo and Bing does improve visibility of the website in search engine result pages. There are tools and techniques to achieve the same. Google aims to make relevant content search easy for users. This prime understanding goes into doing correct SEO. Google keeps updating its algorithm to achieve twin adjectives of: 1. Ensuring only technically correct practices are implemented for SEO 2. Making Google a knowledge and information center users.

So, if we look at it in totality, SEO actually helps a website or blog owner, a user who is your potential page visitor and a customer. It helps the service provider and seeker both. That’s the real beauty of SEO process.

Some hint at the basic work we perform in the process of SEO is being outlined here. We try and make the relevant pages more visible in the online space and make it more user-friendly. SEO is a long-term and complex process. Here, persistence and consistency in optimizing your website is the key. Regular work by a dedicated team of webmaster, content writer, graphic designer, video producer etc has to work consistently in tandem for a long period of time to garner desirable results. Kaavin Communications has a very talented and experienced in-house team to carry out SEO functions.

Currently,  the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on has becomes less important as Google focuses on other SEO factors such as content marketing and link building.

Quality links along with quantity of links determine search ability of your site on search engines. Having great content massively increases chances of securing natural links from quality relevant pages. These links finally help the most in the process of SEO.

Link building personnel and content generators have to work consistently on the targeted pages for around a year to see the desired outcome.

Here, the SEO we understand is to know the kind of content potential customers are in a lookout for. We recommend content changes accordingly on the website. After the quality and relevant content is in place, further link building and content submissions regularly automatically starts throwing up the targeted keywords on the search engines.

Several customers of Kaavin Communications in India and abroad have benefitted with the SEO work we have done for their web pages. We have SEO packages designed to suit different requirements. Even small companies and entrepreneurs can benefit with a basic SEO package we offer. We generate monthly work report and keyword tracking report for our customers. They can track the progress being made on monthly basis. To know more log in to: www.kaavincom.in