EFFECTIVE MARKETING

There are certain consumer goods that call for impulse purchase. In such cases typically, they do not spend much time getting to know deep about the product. For high esteem goods or services consumers dig out information and their mind starts processing information in certain ways. This procedure is examined underneath: Buyer Purchasing Process 1)       Problem or Need Recognition: How would you choose which specific product or service to buy? Let’s assume your TV has a snag and it has stopped working and you now need to look for another one. This is the initial phase in the customer purchasing process. So, there is a clear cut need for a particular product, in this case it’s a TV. 2)       Information Search: So we have an issue, our Television does not work anymore and we have to purchase another one. What is the solution? Go out and buy another one, but which brand? One starts thinking whether to go with the same brand and specifications or look for something new.