EFFECTIVE MARKETING

The world of marketing and advertising is witnessing a churn out phase in India and across the globe. I should rather call it a weird phase. Online world has completely transformed the way marketing and advertising worked. In the churn out, print as a medium is facing the maximum heat. Turnovers and margins for the newspapers and magazines are slipping and the marketers are putting up a clueless face. TV has managed to hold its ground. But the real show-stealer is the new media- Digital Media.  Above changes have brought major shift in the operations of the creative agencies. The new realities are giving shape to the following types of creative agencies: 1.     Large format creative agencies with newly formed digital division These large creative agency set-ups, who have the top notch transnational and Indian brands as their clients, have added digital strength as a division within their agency operations. Even now, the planning and ideation for the campaigns are done b