EFFECTIVE MARKETING

What influence us in making a purchase decision?  Why did we purchase any specific item? Did we ask anyone, any friend or family, for help in our situation? There are number of factors which influence our purchase decision. Before buying any item or before the need to buy any item, there are lots of factors which influence us and our decision. Below are some factors which influence and help a typical consumer make purchase decisions. Needs / Requirements: The first factor which influences any consumer to buy any product is needs or requirement for the same. In this process the customer realizes that he/she has a need for something which the person doesn’t have. The requirement or need can be generated either by internal stimulus or external stimulus. A need can occur immediately and can be a very basic impulse that you experience, such as when we develop hunger pain. This is called an internal stimulus. Secondly, one is affected by outside influences like i...

WHY STRATEGIC CREATIVE? Advertisement campaign and marketing strategy without creativity is like car without fuel or a job without salary. Advertising can never be effective until it is appealing. If we wish to make an impact of our brand or product on consumer’s mind until we don’t have strategic creative advertisement we won’t be able to do so. There are innumerable players in the market already who advertise their product so there are lots of options available for the consumer to choose. Because there are already many options available in the market consumers won’t give a look towards your campaign unless it is unique, creative and attractive. Creativity carries with it taste, geography, culture, time gender, age etc… for example an advertisement campaign for old age pension program can be appealing to a particular age of people and be annoying to younger generation. Today, digital marketing and advertising is all about SEO, SEM, PPC and SMO but the one thing which they ar...

Why develop advertising strategy and how?  Advertising helps in creating awareness about a product and its advantages. In order to advertise a product and to convince the buyers one has to develop a strategy, an advertising strategy. Developing a campaign to communicate ideas about products and services in the most simple and interesting way to the potential customers is known as advertising strategy. Before developing advertising campaign one needs to think about the campaign in a rational and logical fashion. Developing advertising strategy will also reflect other business considerations like overall budget, brand recognitions efforts and objectives like public image enhancement, market share growth as well.  According to Alexander Hiam and Charles D. Schewe, authors of “Portable MBA in Marketing”, a business’s advertising strategy “determine the character of the company’s public face.” If you have a small business with limited capital and can’t spend much to advertis...

World over number of small business is much higher than the big business. They are able to raise capital, build their website but how will they raise awareness about their products among the consumers. With a fiercely competitive market, it would be very hard for the small business entrepreneurs to stand against them. Raising awareness of your business and product and promoting it are essential for ensuring your success. Thanks to Social Media, today raising awareness about any product and promoting it is not a big and difficult task.  With an estimate 78% of Indian population is now on social media. These sites have become a top source for the entrepreneurs looking to engage with customers to promote their business and products. Social network not only help the entrepreneur target the right audience at right place for relatively less money but new opportunity for business to promote themselves are also developing all the time. This is the reason why social media adve...

There have been enough studies explaining what brands and agencies should be doing to make their brand socially acceptable and measure the effectiveness of social media marketing. There is no denying the fact that investing in digital and social media marketing is becoming more and more prominent and adv isable by marketing experts. As part of the marketing mix strategy, social media is placed at the top and given high priority when it comes to create a stronger bond with the audience. Social media marketing or SMM is a form of digital marketing that utilizes social networking domains as a branding and communications medium. The aim is to produce content, promote the brand indirectly, attract and engage audience and help increase brand visibility by broadening audience reach. This is also termed at content marketing, a new age marketing approach that is much better and much quicker. One of the key components of social media marketing or content marketing is a strategy...