The Importance of Social Media Marketing for Small Business

World over number of small business is much higher than the big business. They are able to raise capital, build their website but how will they raise awareness about their products among the consumers. With a fiercely competitive market, it would be very hard for the small business entrepreneurs to stand against them.

Raising awareness of your business and product and promoting it are essential for ensuring your success. Thanks to Social Media, today raising awareness about any product and promoting it is not a big and difficult task.  With an estimate 78% of Indian population is now on social media. These sites have become a top source for the entrepreneurs looking to engage with customers to promote their business and products.

Social network not only help the entrepreneur target the right audience at right place for relatively less money but new opportunity for business to promote themselves are also developing all the time. This is the reason why social media advertising is now a must for all small business enterprises.

This is also useful for helping your company to formulate marketing strategies that address their needs.

Competition: You can gain key information about your competitors with social media monitoring. If your competitors are already using social media for marketing and engaging their customers, you need to implement the strong and creative marketing strategy in such a way that you can provide your customers best products and services to stay ahead from your competitors.

Build relationship:  Through Social media you can not only talk about your product or brand but it can also ease the process of providing and receiving feedback. If any of your customers have any concern or problem then instead of going here and there they can let you know about in timely manner through your social media page. Social media gives customers a convenient and accessible way to express what they feel about the product and brand and gives a chance to the entrepreneur to respond and resolve their query.  Responding to the customers query and concerns timely also build the strong relationship and mutual trust with the customers.

Affordability: Social media network is one of the best and cost effective ways to promote your business. You can promote your business by using affordable social media marketing campaign, to strengthen your company’s online visibility. Promoting through social media does not require big budget which makes it suitable for all small business enterprises.

Increase Brand awareness and loyalty: Today social media has evolved into an integral part/aspect of people’s life. According to a survey people spend 25% of their time on social media networks. From sharing details about their daily activities or ranting about bad service, people discuss each and everything about their lives on social media network. Today the presence of people on virtual world has been increased rapidly and virtual world has become more important than real world for advertising, promoting and marketing your products or brand. By posting about their products and entrepreneur can increase its brand awareness and can create a strong impact on consumers mind with attractive and creative post and advertisements on social network.

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