EFFECTIVE MARKETING

Some slogans touch a chord with us and we remember them forever. We at once relate with "Keep Walking" or "Life Tastes Good". These slogans have created solid brand associations. Well, slogans are just one of the tools to create brand identity. There are several others.  Today, in the highly competitive and cluttered marketplace, brand identity does help a company stand out in the crowd. It is true for the startups too. Business or individual in any segment tends to be more successful with a brand image. The imagery in the hearts and minds of consumers is created through several ways and means. Creation of a brand identity is the first step! Branding and image management is not that simple as it appears. It's a combination of both science and art. It is definitely a complicated process that requires expert guidance and handling. I have come across several start-ups and small companies where promoters tend to take the responsibility of creating brand identi