EFFECTIVE MARKETING

World over number of small business is much higher than the big business. They are able to raise capital, build their website but how will they raise awareness about their products among the consumers. With a fiercely competitive market, it would be very hard for the small business entrepreneurs to stand against them. Raising awareness of your business and product and promoting it are essential for ensuring your success. Thanks to Social Media, today raising awareness about any product and promoting it is not a big and difficult task.  With an estimate 78% of Indian population is now on social media. These sites have become a top source for the entrepreneurs looking to engage with customers to promote their business and products. Social network not only help the entrepreneur target the right audience at right place for relatively less money but new opportunity for business to promote themselves are also developing all the time. This is the reason why social media adve...

Communication is the only way through which any one can interact with anyone. If anyone wants to share his or her idea, thoughts or wants to convey something, wants to give instruction, wants to inform about anyone, needs a communication channel to do it. Anyone can convey his or her message to the other person through different forms of communication channels like verbal, written, in sign language as well. In advertising and marketing arriving at the communication channel to convey the message is one of the important aspects.  You can either choose written, audio or video format but according to a survey most people agree a combination of audio and video work the best.  More often people remember 10% of what they hear, 20% of what they see and 50% of what they hear and see. According to another study Video advertising has a significant impact on any brand in terms of message association, brand awareness and ad recall. Even if your advertisement is viewed for a s...

Hiring a right fit digital agency is a tricky area for any company or organization. Before beginning the process first question that crops up is whether to hire a big agency, may be an MNC with hundreds of personnel or a small and sleek agency. Well the conventional wisdom weighs in favor of a lean and small agency. Let’s examine some of the reasons: 1.      Top management attention  Most big agencies will appoint an account manager as the point of contact, who has to handle other clients in the group. They are answerable to several such clients for small and big work. Turnaround time remains slow. In a leaner agency, turnaround time typically remains better and you also get to interact with the team members for the resolution of your specific queries. 2.    Experience and skillful team Most small agencies hire top grade staff as they have to prove themselves. Secondly, the staff will have broader understanding of the field with their cross e...