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WHY VIDEOS FOR DIGITAL MARKETING ?


Communication is the only way through which any one can interact with anyone. If anyone wants to share his or her idea, thoughts or wants to convey something, wants to give instruction, wants to inform about anyone, needs a communication channel to do it.

Anyone can convey his or her message to the other person through different forms of communication channels like verbal, written, in sign language as well.
In advertising and marketing arriving at the communication channel to convey the message is one of the important aspects.  You can either choose written, audio or video format but according to a survey most people agree a combination of audio and video work the best.  More often people remember 10% of what they hear, 20% of what they see and 50% of what they hear and see.

According to another study Video advertising has a significant impact on any brand in terms of message association, brand awareness and ad recall. Even if your advertisement is viewed for a second it can make a positive impact on your advertisement efforts. Same study says that people who did not watch the advertisement video entirely are positively affected as well. Also on average, people that stream online video watch ads for 20 seconds and 87% complete them fully.  Purchase intent increases as advertisement video is watched. 

Today internet video advertisements are proving very effective. Today video advertisement has become a powerful medium for building brand awareness and developing consumer relationship. If you have a video advert on the landing page of your website results in 80%conversion and 64% consumers likely to buy your product after watching the video advertisement.

Experts of the advertising and marketing industry predicted that by 2018, 79% of all internet traffic will be video.

Key advantage to Video Advertisement in Digital marketing

Seeing is Selling: Consumers believe on the things which they see live and are most likely to buy it. Instead of trusting the print or audio information of any brand and product, consumers rather prefer to rely on the visual information so that they can watch it as well. Video is a much better way to engage the consumers in a better way with colors, music, lights and the message.

Sale conversion: according to many e-commerce websites like Amazon and eBay that adding a video advertisement to a product description increases the chances of a shopper buying the item by up to 35%.

People share video: If the video is interesting and people find it valuable then they will definitely share it with their followers on social media. According to a survey, more than 700 videos are shared by Facebook users every minute.

More information in short time: if you wish to convey more or wish to provide more information in shorter amount of time, video advertisement is best and one and only option available for you. Video is more engaging to senses, so it can convey more information by showing and telling at the same time.

Targeting and Measurement: It is difficult to target the right audience and measure return on investment (ROI) with TV advertisement. However, in digital marketing because the Social media has spread among the larger number of population, we can target a particular niche as well as reach the bigger population. Also video advertising on social media is much cheaper option than TV commercial.

Kaavin Communications specializes in video production for all purposes. It makes corporate videos, television commercials, demo videos, explanatory videos etc. For information log on to www.kaavincom.in




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