EFFECTIVE MARKETING

The world of marketing and advertising is witnessing a churn out phase in India and across the globe. I should rather call it a weird phase. Online world has completely transformed the way marketing and advertising worked. In the churn out, print as a medium is facing the maximum heat. Turnovers and margins for the newspapers and magazines are slipping and the marketers are putting up a clueless face. TV has managed to hold its ground. But the real show-stealer is the new media- Digital Media.  Above changes have brought major shift in the operations of the creative agencies. The new realities are giving shape to the following types of creative agencies: 1.     Large format creative agencies with newly formed digital division These large creative agency set-ups, who have the top notch transnational and Indian brands as their clients, have added digital strength as a division within their agency operations. Even now, the planning and ideation for the c...

Videos are the latest tool in the hands of savvy marketers, out to grab consumer eyeballs and engagement. Television as the only medium to run video ads is a past. Cinema screens are offering much cheaper rates to run video advertisements to a captive audience. Today most social channels with substantial user base are making their video features better by the day including Facebook, Instagram, and Twitter. Needless to mention Youtube, Vimeo and Dailymotion are already the videos based popular social channels. Across the devices and media platforms, videos are already dominating. Even WhatsApp is being used to make a video go viral. Mobile devices are certainly fuelling the video content. So, irrespective of the primary social channels used for promotional and engagement activities, videos are going to dominate as the format of content. Some years from now, people will spend more time watching than reading. They are getting habituated to consuming rich content in terms of a com...