Skip to main content

5 reasons to hire a small and lean digital marketing agency


Hiring a right fit digital agency is a tricky area for any company or organization. Before beginning the process first question that crops up is whether to hire a big agency, may be an MNC with hundreds of personnel or a small and sleek agency.
Well the conventional wisdom weighs in favor of a lean and small agency. Let’s examine some of the reasons:
1.    Top management attention Most big agencies will appoint an account manager as the point of contact, who has to handle other clients in the group. They are answerable to several such clients for small and big work. Turnaround time remains slow. In a leaner agency, turnaround time typically remains better and you also get to interact with the team members for the resolution of your specific queries.

2.   Experience and skillful team Most small agencies hire top grade staff as they have to prove themselves. Secondly, the staff will have broader understanding of the field with their cross experience. For example in certain cases social media manager will be running your paid campaigns like Google Adwords or Facebook ads. A person with wider knowledge of online environment will come up with smarter solutions.


3.   More open and hardworking team Most small agencies will have a small team to quickly brainstorm over ideas and solutions for any marketing problem. They will at times work over time to deliver quality work on deadlines. They have to outshine the behemoths; this is what keeps them ticking.

4.   More scared of losing business Most small agencies work for only a handful of clients. They will work harder and smarter for you compared to large set ups. Big agencies will worry about few big clients only.


If you are convinced with the reasons, you may like to try out http://www.kaavincom.in/

Comments

Popular posts from this blog

Advertising Agency

Kaavin is a full service advertising agency with well equipped and experienced team for online promotions too. What We Do Kaavin Communications is an advertising agency that devices communication strategy for the client brands and come up with simple solutions to the brand problems. The creatives that are developed basis the creative strategy aim to engage the audiences and entertain them too. The talented and experienced team at Kaavin delivers solutions for new launch brands to the existing ones with full brand identity creation, multimedia campaign design, development and production. Brand Development Team Kaavin comes with experience in brand and communication development  in varied sectors including education, automobiles, finance & banking, consumer durables, fashion & garments, fmcg, healthcare, power, retail, real estate, service, rural and social sectors. A comprehensive research of your product or service followed by product positioning and then cre...

How to judge advertising creative

HOW TO JUDGE ADVERTISING CREATIVE   Advertising is all about communicating with the consumers. Here, audiences would typically pay attention to the advertisement only if it is creative, attractive and provide information about the product which is useful for them.    While creating and formulating the advertising campaign first we need to decide on how we can make it different from other competitor’s advertisement. How creatively we can put the information through content, images, audio and video so that the information will reach to the audiences in a catchy and engaging manner. For this we need to judge our advertising creative so that we can learn how effective it would be to achieve objectives. Judging the advertising creative is not easy. You’ve got to balance the head, the heart and the gut against the good of the brand. Do you love what it can do for your brand? :  If you don’t love the advertisement creative which you have created, how do you ...

marketing communications

Kaavin Communications is about creating relevant content in various formats for complete marketing communication. In fact content takes formats such as 1. offline work like press ads, product literature, point of purchase items, billboards etc 2. online work including web design, blogs and social media site business page creation and management, inbound content marketing, search engine optimisation etc. 3. Onground work like creation of expo stall designs, wall paintings, audio content for promotions etc.4. Videos for both television, cinema and online usage 5. All kinds of printing work like offset, digital, silk screen etc Kaavin Communications believes in creating content for every format and media vehicle. Today in the world with fragmented media, organisations have to target their audiences in all formats to engage them and catch their eye balls. The creative agency has right talent in every department, the people who understand modern technology that goes into content c...