Hiring a right fit
digital agency is a tricky area for any company or organization. Before
beginning the process first question that crops up is whether to hire a big
agency, may be an MNC with hundreds of personnel or a small and sleek agency.
Well the conventional
wisdom weighs in favor of a lean and small agency. Let’s examine some of the
reasons:
1.
Top management attention Most big agencies will appoint an account
manager as the point of contact, who has to handle other clients in the group. They
are answerable to several such clients for small and big work. Turnaround time
remains slow. In a leaner agency, turnaround time typically remains better and
you also get to interact with the team members for the resolution of your
specific queries.
2.
Experience and skillful team Most small agencies hire top grade staff as
they have to prove themselves. Secondly, the staff will have broader
understanding of the field with their cross experience. For example in certain
cases social media manager will be running your paid campaigns like Google
Adwords or Facebook ads. A person with wider knowledge of online environment
will come up with smarter solutions.
3.
More open and hardworking team Most small agencies will have a small team to quickly
brainstorm over ideas and solutions for any marketing problem. They will at
times work over time to deliver quality work on deadlines. They have to
outshine the behemoths; this is what keeps them ticking.
4.
More scared of losing business Most small agencies work for only a handful
of clients. They will work harder and smarter for you compared to large set
ups. Big agencies will worry about few big clients only.
If
you are convinced with the reasons, you may like to try out http://www.kaavincom.in/
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