TRAVEL TALES: Binsar : Hills, Greens & Complete Peace

TRAVEL TALES: Binsar : Hills, Greens & Complete Peace: When it comes to travel for a holiday, I tend to look out for hidden jewels on this planet where I can find greene...

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How to judge advertising creative

HOW TO JUDGE ADVERTISING CREATIVE Advertising is all about communicating with the consumers. Here, audiences would typically pay attention to the advertisement only if it is creative, attractive and provide information about the product which is useful for them. While creating and formulating the advertising campaign first we need to decide on how we can make it different from other competitor’s advertisement. How creatively we can put the information through content, images, audio and video so that the information will reach to the audiences in a catchy and engaging manner. For this we need to judge our advertising creative so that we can learn how effective it would be to achieve objectives. Judging the advertising creative is not easy. You’ve got to balance the head, the heart and the gut against the good of the brand. Do you love what it can do for your brand? : If you don’t love the advertisement creative which you have created, how do you ...

BRAND IDENTITY: WHY AND HOW

Some slogans touch a chord with us and we remember them forever. We at once relate with "Keep Walking" or "Life Tastes Good". These slogans have created solid brand associations. Well, slogans are just one of the tools to create brand identity. There are several others. Today, in the highly competitive and cluttered marketplace, brand identity does help a company stand out in the crowd. It is true for the startups too. Business or individual in any segment tends to be more successful with a brand image. The imagery in the hearts and minds of consumers is created through several ways and means. Creation of a brand identity is the first step! Branding and image management is not that simple as it appears. It's a combination of both science and art. It is definitely a complicated process that requires expert guidance and handling. I have come across several start-ups and small companies where promoters tend to take the responsibility of creating brand identi...

HOW TO HIRE A CREATIVE AGENCY FOR YOUR BUSINESS

HOW TO HIRE A CREATIVE AGENCY FOR YOUR BUSINESS Companies and enterprises have been hiring advertising agency or a digital creative agency in modern day. There are cases where we find client agency relationship lasting for decades. On the other hand we find fragile relationships too. Finding a right fit creative agency is not as simple as it appears. There are several pitfalls in hiring an advertising agency without knowing enough about them. Here are some clues to help shortlisting at right fit creative agency: Look for some successful case studies: Real case studies will reflect on the advertising agency deliveries. Ask the agency for references against the case studies. Look for the spark: Look for the people and talent within the agency. Make sure they have the right people to take your business to another level. Look for the personnel and capabilities to work on your goals: Look for the people and talent within the agency. Make sure...

EFFECTIVE MARKETING

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