TRAVEL TALES: Binsar : Hills, Greens & Complete Peace

TRAVEL TALES: Binsar : Hills, Greens & Complete Peace: When it comes to travel for a holiday, I tend to look out for hidden jewels on this planet where I can find greene...

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How to judge advertising creative

HOW TO JUDGE ADVERTISING CREATIVE Advertising is all about communicating with the consumers. Here, audiences would typically pay attention to the advertisement only if it is creative, attractive and provide information about the product which is useful for them. While creating and formulating the advertising campaign first we need to decide on how we can make it different from other competitor’s advertisement. How creatively we can put the information through content, images, audio and video so that the information will reach to the audiences in a catchy and engaging manner. For this we need to judge our advertising creative so that we can learn how effective it would be to achieve objectives. Judging the advertising creative is not easy. You’ve got to balance the head, the heart and the gut against the good of the brand. Do you love what it can do for your brand? : If you don’t love the advertisement creative which you have created, how do you ...

HOW TO HIRE A CREATIVE AGENCY FOR YOUR BUSINESS

HOW TO HIRE A CREATIVE AGENCY FOR YOUR BUSINESS Companies and enterprises have been hiring advertising agency or a digital creative agency in modern day. There are cases where we find client agency relationship lasting for decades. On the other hand we find fragile relationships too. Finding a right fit creative agency is not as simple as it appears. There are several pitfalls in hiring an advertising agency without knowing enough about them. Here are some clues to help shortlisting at right fit creative agency: Look for some successful case studies: Real case studies will reflect on the advertising agency deliveries. Ask the agency for references against the case studies. Look for the spark: Look for the people and talent within the agency. Make sure they have the right people to take your business to another level. Look for the personnel and capabilities to work on your goals: Look for the people and talent within the agency. Make sure...

What influences consumers purchase decisions?

What influence us in making a purchase decision? Why did we purchase any specific item? Did we ask anyone, any friend or family, for help in our situation? There are number of factors which influence our purchase decision. Before buying any item or before the need to buy any item, there are lots of factors which influence us and our decision. Below are some factors which influence and help a typical consumer make purchase decisions. Needs / Requirements: The first factor which influences any consumer to buy any product is needs or requirement for the same. In this process the customer realizes that he/she has a need for something which the person doesn’t have. The requirement or need can be generated either by internal stimulus or external stimulus. A need can occur immediately and can be a very basic impulse that you experience, such as when we develop hunger pain. This is called an internal stimulus. Secondly, one is affected by outside influences like i...

EFFECTIVE MARKETING

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