EFFECTIVE MARKETING

Videos are the latest tool in the hands of savvy marketers, out to grab consumer eyeballs and engagement. Television as the only medium to run video ads is a past. Cinema screens are offering much cheaper rates to run video advertisements to a captive audience. Today most social channels with substantial user base are making their video features better by the day including Facebook, Instagram, and Twitter. Needless to mention Youtube, Vimeo and Dailymotion are already the videos based popular social channels. Across the devices and media platforms, videos are already dominating. Even WhatsApp is being used to make a video go viral. Mobile devices are certainly fuelling the video content. So, irrespective of the primary social channels used for promotional and engagement activities, videos are going to dominate as the format of content. Some years from now, people will spend more time watching than reading. They are getting habituated to consuming rich content in terms of a com...

With the online world catching up fast and fragmentation of media, modern marketing is gradually emerging and taking shape in the format of data-driven consumer engagement. However, creativity in messaging is finding all the more significance in order to grab consumer eye balls. Consumer insights to shape an advertising message that grabs attention and directs the audience to know more platforms where more information, data, and endorsements can be seen is the emerging way forward. So only emotional pitching is not sufficient for the purpose. Scientific data that caters to the consumer need for information is a must have. For every purchase decision, the consumer can easily compare products, brands with their features and prices online. The entire marketing landscape is witnessing a sea change over past decade. Affiliate marketing is gaining significance as consumers are looking at user experiences and trust before trying out a new product or service. Social media influencers a...