Marketing Communications Made Easy: 10 Ways Content Marketing Helps an Enterprise

Marketing Communications Made Easy: 10 Ways Content Marketing Helps an Enterprise: Content is one of the most important and essential element of marketing communication strategy. Content marketing is a strategic m...

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Advertising Agency

Kaavin is a full service advertising agency with well equipped and experienced team for online promotions too. What We Do Kaavin Communications is an advertising agency that devices communication strategy for the client brands and come up with simple solutions to the brand problems. The creatives that are developed basis the creative strategy aim to engage the audiences and entertain them too. The talented and experienced team at Kaavin delivers solutions for new launch brands to the existing ones with full brand identity creation, multimedia campaign design, development and production. Brand Development Team Kaavin comes with experience in brand and communication development in varied sectors including education, automobiles, finance & banking, consumer durables, fashion & garments, fmcg, healthcare, power, retail, real estate, service, rural and social sectors. A comprehensive research of your product or service followed by product positioning and then cre...

WHY STRATEGIC CREATIVE?

WHY STRATEGIC CREATIVE? Advertisement campaign and marketing strategy without creativity is like car without fuel or a job without salary. Advertising can never be effective until it is appealing. If we wish to make an impact of our brand or product on consumer’s mind until we don’t have strategic creative advertisement we won’t be able to do so. There are innumerable players in the market already who advertise their product so there are lots of options available for the consumer to choose. Because there are already many options available in the market consumers won’t give a look towards your campaign unless it is unique, creative and attractive. Creativity carries with it taste, geography, culture, time gender, age etc… for example an advertisement campaign for old age pension program can be appealing to a particular age of people and be annoying to younger generation. Today, digital marketing and advertising is all about SEO, SEM, PPC and SMO but the one thing which they ar...

How to judge advertising creative

HOW TO JUDGE ADVERTISING CREATIVE Advertising is all about communicating with the consumers. Here, audiences would typically pay attention to the advertisement only if it is creative, attractive and provide information about the product which is useful for them. While creating and formulating the advertising campaign first we need to decide on how we can make it different from other competitor’s advertisement. How creatively we can put the information through content, images, audio and video so that the information will reach to the audiences in a catchy and engaging manner. For this we need to judge our advertising creative so that we can learn how effective it would be to achieve objectives. Judging the advertising creative is not easy. You’ve got to balance the head, the heart and the gut against the good of the brand. Do you love what it can do for your brand? : If you don’t love the advertisement creative which you have created, how do you ...

EFFECTIVE MARKETING

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