Marketing Communications Made Easy: 10 Ways Content Marketing Helps an Enterprise

Marketing Communications Made Easy: 10 Ways Content Marketing Helps an Enterprise: Content is one of the most important and essential element of marketing communication strategy. Content marketing is a strategic m...

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How to judge advertising creative

HOW TO JUDGE ADVERTISING CREATIVE Advertising is all about communicating with the consumers. Here, audiences would typically pay attention to the advertisement only if it is creative, attractive and provide information about the product which is useful for them. While creating and formulating the advertising campaign first we need to decide on how we can make it different from other competitor’s advertisement. How creatively we can put the information through content, images, audio and video so that the information will reach to the audiences in a catchy and engaging manner. For this we need to judge our advertising creative so that we can learn how effective it would be to achieve objectives. Judging the advertising creative is not easy. You’ve got to balance the head, the heart and the gut against the good of the brand. Do you love what it can do for your brand? : If you don’t love the advertisement creative which you have created, how do you ...

What influences consumers purchase decisions?

What influence us in making a purchase decision? Why did we purchase any specific item? Did we ask anyone, any friend or family, for help in our situation? There are number of factors which influence our purchase decision. Before buying any item or before the need to buy any item, there are lots of factors which influence us and our decision. Below are some factors which influence and help a typical consumer make purchase decisions. Needs / Requirements: The first factor which influences any consumer to buy any product is needs or requirement for the same. In this process the customer realizes that he/she has a need for something which the person doesn’t have. The requirement or need can be generated either by internal stimulus or external stimulus. A need can occur immediately and can be a very basic impulse that you experience, such as when we develop hunger pain. This is called an internal stimulus. Secondly, one is affected by outside influences like i...

BRAND IDENTITY: WHY AND HOW

Some slogans touch a chord with us and we remember them forever. We at once relate with "Keep Walking" or "Life Tastes Good". These slogans have created solid brand associations. Well, slogans are just one of the tools to create brand identity. There are several others. Today, in the highly competitive and cluttered marketplace, brand identity does help a company stand out in the crowd. It is true for the startups too. Business or individual in any segment tends to be more successful with a brand image. The imagery in the hearts and minds of consumers is created through several ways and means. Creation of a brand identity is the first step! Branding and image management is not that simple as it appears. It's a combination of both science and art. It is definitely a complicated process that requires expert guidance and handling. I have come across several start-ups and small companies where promoters tend to take the responsibility of creating brand identi...

EFFECTIVE MARKETING

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