Marketing Communications Made Easy: 10 Ways Content Marketing Helps an Enterprise

Marketing Communications Made Easy: 10 Ways Content Marketing Helps an Enterprise: Content is one of the most important and essential element of marketing communication strategy. Content marketing is a strategic m...

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How to judge advertising creative

HOW TO JUDGE ADVERTISING CREATIVE Advertising is all about communicating with the consumers. Here, audiences would typically pay attention to the advertisement only if it is creative, attractive and provide information about the product which is useful for them. While creating and formulating the advertising campaign first we need to decide on how we can make it different from other competitor’s advertisement. How creatively we can put the information through content, images, audio and video so that the information will reach to the audiences in a catchy and engaging manner. For this we need to judge our advertising creative so that we can learn how effective it would be to achieve objectives. Judging the advertising creative is not easy. You’ve got to balance the head, the heart and the gut against the good of the brand. Do you love what it can do for your brand? : If you don’t love the advertisement creative which you have created, how do you ...

BRAND IDENTITY: WHY AND HOW

Some slogans touch a chord with us and we remember them forever. We at once relate with "Keep Walking" or "Life Tastes Good". These slogans have created solid brand associations. Well, slogans are just one of the tools to create brand identity. There are several others. Today, in the highly competitive and cluttered marketplace, brand identity does help a company stand out in the crowd. It is true for the startups too. Business or individual in any segment tends to be more successful with a brand image. The imagery in the hearts and minds of consumers is created through several ways and means. Creation of a brand identity is the first step! Branding and image management is not that simple as it appears. It's a combination of both science and art. It is definitely a complicated process that requires expert guidance and handling. I have come across several start-ups and small companies where promoters tend to take the responsibility of creating brand identi...

Why develop advertising strategy and how?

Why develop advertising strategy and how? Advertising helps in creating awareness about a product and its advantages. In order to advertise a product and to convince the buyers one has to develop a strategy, an advertising strategy. Developing a campaign to communicate ideas about products and services in the most simple and interesting way to the potential customers is known as advertising strategy. Before developing advertising campaign one needs to think about the campaign in a rational and logical fashion. Developing advertising strategy will also reflect other business considerations like overall budget, brand recognitions efforts and objectives like public image enhancement, market share growth as well. According to Alexander Hiam and Charles D. Schewe, authors of “Portable MBA in Marketing”, a business’s advertising strategy “determine the character of the company’s public face.” If you have a small business with limited capital and can’t spend much to advertis...

EFFECTIVE MARKETING

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