Major trends to watch out for in 2017: Part 1

1.
Brands are exploring new ways to express what they stand for and what their products mean. In real estate, developers are inviting the prospects to stay and get experience of the house they would want to buy in future. Universities are inviting students to take look at the facilities and attend a class to get a hang of the pedagogy.
2.

There are increasing signs of man and machine converging. We are increasingly getting dependant on Siri and Google to keep ourselves organized. People are spending more time on virtual games. Virtual and physical worlds are gradually merging. We are shifting to devices that are providing us more enriching experiences and helping us out in our day to day life.

Internet with e-mails and social media is gradually making the world small. People are now communicating with people far and wide. Remote location work is seeing a rising trend all over the world, giving rise to home offices and more freedom to work at one’s own time and will.

Real friends are being replaced by online and virtual friends. People are interacting lesser with real friends and families and spending more time with their devices. This is leading to more interactive and feedback based 2-way communications by organizations.

Travel and tourism industry is receiving a major fillip with online shared experiences of people and places. Need to cut off from the over-communicated city life is increasing day by day. In fact many service provider companies are also shifting their studios and work offices to remote areas to get closer to nature and peace.

Comments

How to judge advertising creative

HOW TO JUDGE ADVERTISING CREATIVE Advertising is all about communicating with the consumers. Here, audiences would typically pay attention to the advertisement only if it is creative, attractive and provide information about the product which is useful for them. While creating and formulating the advertising campaign first we need to decide on how we can make it different from other competitor’s advertisement. How creatively we can put the information through content, images, audio and video so that the information will reach to the audiences in a catchy and engaging manner. For this we need to judge our advertising creative so that we can learn how effective it would be to achieve objectives. Judging the advertising creative is not easy. You’ve got to balance the head, the heart and the gut against the good of the brand. Do you love what it can do for your brand? : If you don’t love the advertisement creative which you have created, how do you ...

Advertising Agency

Kaavin is a full service advertising agency with well equipped and experienced team for online promotions too. What We Do Kaavin Communications is an advertising agency that devices communication strategy for the client brands and come up with simple solutions to the brand problems. The creatives that are developed basis the creative strategy aim to engage the audiences and entertain them too. The talented and experienced team at Kaavin delivers solutions for new launch brands to the existing ones with full brand identity creation, multimedia campaign design, development and production. Brand Development Team Kaavin comes with experience in brand and communication development in varied sectors including education, automobiles, finance & banking, consumer durables, fashion & garments, fmcg, healthcare, power, retail, real estate, service, rural and social sectors. A comprehensive research of your product or service followed by product positioning and then cre...

Why develop advertising strategy and how?

Why develop advertising strategy and how? Advertising helps in creating awareness about a product and its advantages. In order to advertise a product and to convince the buyers one has to develop a strategy, an advertising strategy. Developing a campaign to communicate ideas about products and services in the most simple and interesting way to the potential customers is known as advertising strategy. Before developing advertising campaign one needs to think about the campaign in a rational and logical fashion. Developing advertising strategy will also reflect other business considerations like overall budget, brand recognitions efforts and objectives like public image enhancement, market share growth as well. According to Alexander Hiam and Charles D. Schewe, authors of “Portable MBA in Marketing”, a business’s advertising strategy “determine the character of the company’s public face.” If you have a small business with limited capital and can’t spend much to advertis...

EFFECTIVE MARKETING

Search This Blog